Usability Testing

Usability looks at how easy it is for a user of your site to navigate your website and accomplish the goals that you have set for that site – find a health care provider, apply for admissions to your college, etc. Reviewing your site for usability issues and finding ways to address them is critical for a well-functional and effective web presence. Without it, your site runs the potential of being too difficult to use and people will leave the site.

Services

ON-PAGE

Heat Mapping

Used to review where users interact with the page and at what point abandon a page while scrolling.

Q AND A

Surveys

Used to capture real-time user sentiment and reactions to using a site through.

Usability Testing Plan

Are you interested in making usability testing a service line for your web office? We’re providing our Usability Testing planning document as a resource in doing just that!

For each of the services we are offering, the document outlines: what we test; why we test; the targets, goals, and outcomes of the test; the ROI in doing and the risks in not doing the test; and methodology, timetable, and resources needed for each test.