What We Test
Focus Groups are used as a group-think exercise to determine public perception to site design and structure. Focus Groups would be used to gather the view of potential users to our web sites. Unlike other usability tests we offer, focus groups would give us subjective data.
This Test Targets
- Public perceptions of web service templates and applications.
What do we get from testing? What’s the ROI?
- Focus Groups provide qualitative feedback on the content of the site tat can be used to evaluate if the site is meeting brand tone, style, and language.