Heat Map Tracking
What We Test
Heat Map Tracking is an analytic measuring tool for reviewing where individuals click on a page and where they abandon a page while scrolling.
This Test Targets
- User interaction with the content and elements of a page.
What do we gain by testing? What’s the ROI?
- Increased completion of appointment forms
- Increased completion of forms and other tasks on the site
- Reduction in times spent by staff on tasks and content that has little relevance to the audience