Informal Usability Testing
What We Test
Informal Usability Testing is used to measure user behavior and interaction with our website, in the presence of a Web Services moderator. The moderator records how the user tries to accomplish certain tasks on the website. Using the subjects’ feedback, Web Services them recommends iterative site changes to improve the site’s function. Informal testing varies from formal testing by using a much smaller sample size for the review. For small iterative changes, this method has proved very successful in improving the site in manageable micro-projects.
This Test Targets
- Measuring how the site is being used by the target audience and in making the small. Immediate changes that improve the site incrementally.
What do we get from testing? What’s the ROI?
- Makes the site more responsive to our users’ needs, thereby increasing satisfaction with the site and influencing future use.