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Website Design / Support: Web Services

Web Services designs and constructs web sites for UF Health and for grant-funded initiatives and projects within the academic health center. We are continually iterating to improve the web presence of the UF Health. Our team of programmers, front end developers, usability experts, and content strategists are continually taking user feedback and analytics to improve the style, flow, and usability of our core sites and for making changes to our enterprise themes for external sites and for the intranet.


Design Process for New Sites or Themes

As organizational needs evolve, Web Services develops new themes or modifies existing ones for our enterprise content management systems to meet those needs. This is a multi-part process that takes input from the entire team:

  • Information Architecture: Creating a navigational and directory structure for the web site
  • Visual Design Concepts: Developing a front-end look and feel for the website as it appears in the browser
  • XHTML and CSS Mockups: Taking the visual design and converting it to a standards-compliant website
  • CMS Theme: Development of concepts and mockups into fully functional, production-ready website themes to be used in Content Management Systems (CMS)

Suggestions or Questions?


Site Cleanups and Consultations

Like a physical structure, web sites sometimes need a little bit of TLC: minor repairs needs to be made, areas need redecorating or repurposing, and additions have to be considered, planned for and built. Web Services works with content providers to make these remodeling projects quicker, easier, and a little less stressful. Our services include:

Peer Institution ReviewCompetitive Analysis of Peer Review Sites

External Web Services reviews your peer institution sites and competitors to compare their site navigation, content, tone of voice and paths to action to establish best practices within your niche. This report helps to determine the best course of action to reach your audiences, to know what the conventions are in the industry, and to identify ways that we can break those conventions to help you stand apart.

Content AnalysisContent Analysis

Sometimes it takes a fresh set of eyes to look at the content of your site to see ways to make it more inviting to users not familiar with the organization and its services.

On request, Web Services can provide a comprehensive review of your site’s content and suggest new methods for presenting that content to your target audiences. These services include ROT Content Analysis; Content Audits for consistency, tone, and goal funneling; and Search Engine Optimization (SEO) reviews.

Usability Site MappingInformation Architecture Development

Information Architecture is concerned with the overall categorization of content within a web site (i.e. the grouping of similar content together in sections and in navigation menus). This is no easy challenge, as there are many different ways to organize the content, requiring extensive research and analysis to determine the best method for a particular audience, as well as periodic review and testing to refine the approach. Web Services can use the analytics and other metrics collected for your web site to identify how users interact with your site and search for information. This analysis can suggest alternatives that can make it easier for users to accomplish goals.

W3CCode Validation and Cleanup (W3C)

Web Services can review the source code of your site and clean out redundant or deprecated methods of rendering your site. The team checks the code to see if it validates to the standards of the World Wide Web Consortium (W3C), which sets community standards for the web. In doing so, your sites will load faster, be more accessible to those with disabilities, and will work more efficiently with the latest web browsers and be able to use the latest techniques and applications the web has to offer.


Ready to begin?