Everyone who uses social media has heard it before: “Don’t read the comments.” Comment sections on Facebook, Twitter, Instagram and Reddit, among many other platforms, are notorious for enabling vicious arguments and disseminating misinformation. Comment threads can grow like wildfire and it can seem impossible to differentiate between genuine…
We’ve all been on the fast, reactionary side of social media. An email comes in with content to post, we get tagged in a tweet, a news story gets released. All of this content can get overwhelming awfully quick! But what if there was an easy way, we could organize…
At her previous university, Erika had hundreds of social accounts managed by different people. To navigate crisis communications and create a consistent voice and tone in responses she created this helpful response chart.
Social media management is more than starting a Facebook page and sending press releases into the ether. If you’re not living up the “social” aspect of this communication format, you’re missing opportunities for connecting with patients, clients, and community. Social success can be at your fingertips with planning, patience and a…
On April 22 and 23, Web Services hosted the first southeast regional for the Higher Education Web Professionals Association. HighEdWeb Florida brought content specialists, social media managers, web designers, programmers and managers together to discuss web communications, marketing, and more. We had attendees from as far away as…
The Social Media landscape is not static. It’s tectonically active, and changes from day to day. That’s why you need to start with a geological survey to make sure what you build can withstand the environment. Before setting forth on creating an account, it’s important to…
In Google Analytics and Social Interaction Part 1, we looked at methods of recording how often people on our sites share content from that site with their networks in social media. But how do we measure incoming traffic from these social networks?…
As marketers and communicators, we go to where the audiences are online to deliver and receive messages. Today, that is Facebook. With over 500 million users and a daily usage that surpasses that of Google, using Facebook as a communications channel by any large business or institution…
Google Analytics now provides a set of reports for tracking social interaction with a website’s content. This new metric will measure how often users use social share buttons – for example, a Facebook Like, and Google +1, a LinkedIn share, or a tweet. This information can be used to…
Google Analytics now provides a set of reports for tracking social interaction with a website’s content. This new metric will measure how often users use social share buttons – for example, a Facebook Like, and Google +1, a LinkedIn share, or a tweet. This information can be used to…
