UF Health Social Media Account Requests
UF Policy requires any social media account representing the University of Florida must be approved by a designate of the VP of their division.
Social media is a great way to communicate with our audiences, but requires a good deal of planning and resources to be successful. In some cases, it makes sense to start a new account; h in others, some of the existing UF Health accounts can be used to share your content instead.
Consult with UF Health Communications
- Meet with your department’s communications specialist and the UF Health social team to discuss your needs and goals for social media.
- If your department does not have a communications representative, you can contact Web Services directly. We’ll be glad to meet with you and discuss how to best promote your content.
- Be sure to read UF Health’s guidelines for Social Media accounts (PDF)
Complete a Social Media Strategy document
There’s a number of things to consider in starting a new account – what and when you will be posting; how that content meets business goals and mission; how often you will be active on the account to answer questions, and what resources will be devoted to building and maintaining the channel. Use our strategy planning document to help answer those questions (we’ll also ask you to send us a copy of that document in the next step).
Submit a request form
The Social Media Committee will review your request and will followup if they have any questions or concerns. After the committee makes its recommendation, the request is also reviewed by several senior communications leaders and then in presented to the Senior Vice President and Chief Communications Officer for approval. This approval process can take several weeks.