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December 2011

Google Analytics and Social Interaction Part II

In Google Analytics and Social Interaction Part 1, we looked at methods of recording how often people on our sites share content from that site with their networks in social media.  But how do we measure incoming traffic from these social networks? Measuring Incoming Traffic With Google Analytics The Campaigns tracking tool in Google Analytics provides…

Following the KISS rule

As a programmer, programming is fun to me. I’m sure a lot of other code monkeys feel the same way. It is satisfying to be presented a problem, and create a solution for it.

Image Size

Size matters when you are creating web pages. The larger the file, the longer it takes for the page to download and become visible for your viewers.

Work Faster: A Few Productivity Apps for Your Mac

As anyone who sits behind a computer screen for many hours each day knows, there are many repetitive tasks we perform that accumulate into substantial time sinks over the course of a work week. Things such as file/application browsing, window resizing, copying/pasting, etc can really slow us down. While we may not be able to…

Creating a Custom Facebook Page

As marketers and communicators, we go to where the audiences are online to deliver and receive messages. Today, that is Facebook. With over 500 million users and a daily usage that surpasses that of Google, using Facebook as a communications channel by any large business or institution is essential. Branding a Facebook page is not…

Website Maintenance at 5pm

Tonight we will be enhancing the performance and reliability of the back-end database powering your website. This means that website content managers will be unable to update their websites tonight (Wednesday December 7) from 5pm until tomorrow morning at 8am (Thursday  December 8). This maintenance will not effect visitors to your website — only content…

Popping the Filter Bubble

One of the biggest changes in Search Engines in 2011 is the continually tweaking of search algorithms to create relevance and personalization for their users. But does this narrow our world view? And what does this mean for optimizing your web site? The world wide web offers its audience a virtually unfiltered, unlimited supply of…

A Brief Introduction to Perl Scripts and Regular Expressions

So let’s say you have a lot of files. Let’s say it’s on the order of 3,500 or so. Or more. Let’s say you need to make a slight change. Williams to William, for example, or Cardio to Cardiology. Or let’s say you want to swap out a specific pattern for something else. Actual phone…

A Brief Introduction to Perl Scripts and Regular Expressions

So let’s say you have a lot of files. Let’s say it’s on the order of 3,500 or so. Or more. Let’s say you need to make a slight change. Williams to William, for example, or Cardio to Cardiology. Or let’s say you want to swap out a specific pattern for something else. Actual phone…

A Brief Introduction to Perl Scripts and Regular Expressions

So let’s say you have a lot of files. Let’s say it’s on the order of 3,500 or so. Or more. Let’s say you need to make a slight change. Williams to William, for example, or Cardio to Cardiology. Or let’s say you want to swap out a specific pattern for something else. Actual phone…