August 2018


Apollo 2 Theme Development Begins

The Gainesville and Jacksonville UF Health Web Services teams recently met for an all-day Apollo 2 planning retreat. What does this mean? It means that they are gearing up to begin the development of the next version of the Apollo WordPress theme, Apollo 2! Features were discussed, and debates were had, but more importantly, the teams were able to meet face-to-face and collaborate on a timeline for the development and theme selection process. As a website content manager, you are part of this process, too! Look out for an email from Web Services in the coming months with more information on Apollo 2 development.

Usability Volunteers Needed!

UF Health Web Services is actively recruiting for usability volunteers external to the UF Health system. If someone you know is interested in helping shape the future of UF Health’s online properties and products, please have them sign up!

The Kano model for evaluating website features or solutions

Professional Development

Web Services went to the UX+Dev Summit and all we got was this amazing apple fritter

I figure there aren’t more than a few things you’re ever going to take away from any conference, broadly speaking. 

• You get to find out how people are thinking about things

• You get to find out the tools and technologies they’re using to bring those thoughts to life

• You get to find out whether the decisions you’ve made or ideas you’ve let run amok back at the office need to be curtailed, killed, mutated, or left well enough alone because they are fine and should be encouraged. 

And I’m happy to report that, for the latter, we in Web Services are in pretty good shape. 

And the former? 

Read more about some things we learned... 


Search Engine Optimization

Tips for Improving Your Site Rankings

One of the questions we field often in Web Services is how to improve a site’s search engine rankings.

When we look at how a person reviews search results, about 75% of users will only look at the first set of results for a given search topic and 25% will proceed to the second page of results. Some information seekers might go deeper, but in general, we are always aiming for that first page.

Determine Key Words

• Revisit your department or unit’s goals. Who are your primary audiences? What do you want them to accomplish when visiting your site?

• Look at your Google analytics, which captures information on search terms used by visitors when they came to your site. Look for patterns and recurring search terms.

• Review your peer institution sites and their page content. Review peer sites that have better rankings, as well as those that have lower rankings. Use a keyword analysis tool (a few free ones can be found here: to see their patterns for opportunities to improve yours or to find gaps that you might be able to use to leverage your site higher.

• Keep your keyword density (the amount of keywords in relation to other page or post content) to around 8-10% percent of the total copy. There are a number of online tools that can assist in doing this review.

Read the full article on the Web Services blog.


New Plugin Feature

Create Easy Page Redirects with Page Link

A new feature is now available on your website! Now you can quickly and easily create a new page and link it to another URL (aka a redirect) from the Dashboard Navigation Menu. An update to the "Page Links to" plugin has made the process much simpler than it was before.

What is a Page Link?

A Page Link is a page that will appear in your navigation menu, and upon clicking will send the visitor to another URL than than the standard one created by WordPress. It is a form of redirect that allows you to include navigation items in your navigation bar to other places on the web, as needed.

More information on this update is available on the Support & Training website.

Website on a mobile device

Best Practices for the Web

Move Your Content from PDF to a Webpage

PDFs are great for files that need to be printed and retain their formatting between devices. However, they are not a great user experience for mobile users and users with disabilities. Before uploading that PDF document to your Media Library, take a look at it and consider turning it into it's own webpage. 

Problems with PDFs include:

• They do not change size to fit the browser.

• They're not designed for reading on screens.

• It's harder to track their use.

• They cause difficulties for navigation and orientation.

• They can be hard for some users to access.

• They're less likely to be kept up to date.

• They're hard to reuse.

 (Source: Williams, Neil. "Why GOV.UK Content Should be Published in HTML and not PDF")