jeffrey stevens

Google Analytics and Social Interaction Part 1:

Google Analytics now provides a set of reports for tracking social interaction with a website’s content. This new metric will measure how often users use social share buttons – for example, a Facebook Like, and Google +1, a LinkedIn share, or a tweet. This information can be used to analyze how your users share information…

If You Like It Then You Should Have Wrote a Tweet on It

Anyone that has attempted covering an event live via a social network like Twitter knows this can be a difficult job. The tweeter has to act as both a reporter, covering the relevant information of what is occurring and what is being said at the event, and a community manager, responding to the reactions and…

X Marks the Spot

Geosocial or geolocation applications are one of the big buzzwords in Social Media and web marketing these days. After being introduced via Foursquare and Gowalla at the South by Southwest conference, each of the major internet players have been making inroads into geolocation and trying to find ways to make it appeal to larger audiences…