What We Test
Questionnaires and Surveys would be used to capture user sentiment and reactions to the site. Unlike our other Usability Tests, the questionnaire/survey would be a user-initiated review of the site that would be accessed during real time use of the web site or application.
This Test Targets
- Real-time reactions and impressions from users of our websites
What do we gain by testing? What’s the ROI?
- Provides us the ability to be immediately responsive to the needs of our users and can be used as a customer relations tool to show both our patients, or internal faculty and staff, and students that their recommendations and suggestions are taken fully into consideration (a responsive organization that values their opinions and insights).