Posts tagged as

Social Media

You can never be too prepared

At her previous university, Erika had hundreds of social accounts managed by different people. To navigate crisis communications and create a consistent voice and tone in responses she created this helpful response chart.

Social Media Success Mini-Conference December 15

Social media management is more than starting a Facebook page and sending press releases into the ether. If you’re not living up the “social” aspect of this communication format, you’re missing opportunities for connecting with patients, clients, and community. Social success can be at your fingertips with planning, patience and a little creativity. Social Media Success…

Taking Images for Social Media

Getting the right visual to share with our social media audiences can sometimes be hard. Not only do we have to contend with the constraints of working within tight deadlines, we ‘re often challenged in higher education to find the resources and budget to produce rich multimedia content. High end DSLR cameras and video equipment…

Lessons from HighEdWeb Florida 2013

On April 22 and 23, Web Services hosted the first southeast regional for the Higher Education Web Professionals Association. HighEdWeb Florida brought content specialists, social media managers, web designers, programmers and managers together to discuss web communications, marketing, and more. We had attendees from as far away as New York, North Carolina, and Louisiana, as…

UF&Shands and Social Media

The Social Media landscape is not static. It’s tectonically active, and changes from day to day. That’s why you need to start with a geological survey to make sure what you build can withstand the environment. Before setting forth on creating an account, it’s important to consider the long term implications of an account and…

Google Analytics and Social Interaction Part II

In Google Analytics and Social Interaction Part 1, we looked at methods of recording how often people on our sites share content from that site with their networks in social media.  But how do we measure incoming traffic from these social networks? Measuring Incoming Traffic With Google Analytics The Campaigns tracking tool in Google Analytics provides…

Creating a Custom Facebook Page

As marketers and communicators, we go to where the audiences are online to deliver and receive messages. Today, that is Facebook. With over 500 million users and a daily usage that surpasses that of Google, using Facebook as a communications channel by any large business or institution is essential. Branding a Facebook page is not…

Google Analytics and Social Interaction Part 1:

Google Analytics now provides a set of reports for tracking social interaction with a website’s content. This new metric will measure how often users use social share buttons – for example, a Facebook Like, and Google +1, a LinkedIn share, or a tweet. This information can be used to analyze how your users share information…

Google Analytics and Social Interaction Part 1:

Google Analytics now provides a set of reports for tracking social interaction with a website’s content. This new metric will measure how often users use social share buttons – for example, a Facebook Like, and Google +1, a LinkedIn share, or a tweet. This information can be used to analyze how your users share information…

Google+ Pages are Here

Google+ took off like a rocket. It only took 16 days for the social media platform to reach 10,000,000 users. Now Google+ has launched pages for businesses, organizations, and institutes. What does this mean for the Academic Health Center? Looking Under the Hood Here we see the Google+ page for the University of Florida. As you…