Maintaining and building a social media account requires time, dedication and appropriate resources in order to be successful and build an engaged audience. A social media channel that is inconsistent and does not engage an audience with rich, meaningful content can negatively impact how your potential students, researchers, faculty and patients view your department or service.
Your social media strategy guide is key to creating an evaluation metric for the success of a channel. It provides us with a standard of milestones for the account that UF Health Communications can use to measure both qualitative and quantitative metrics for the account, and for us to focus our efforts to elevate and improve your channel.
The UF Health Communications team wants your account to be successful, and will provide guidance and best practice advice to our social media community on a continual basis. We’ll provide training and resources to help you improve and grow your channel. Your social media adviser and the UF Health communications social media team are always available to consult on your channel and your goals. If, during our audits or reviews of social media conversations, we see opportunities for improvement and focus, we’ll reach out to provide such advice.
On a periodic basis, we will also be reviewing your social media strategy plan to ensure that you are meeting your stated goals for the channel. We also regular visit our social media channels to see if there is content that we might amplify with the main UF Health accounts. If we see particular areas that could perform better, we’ll reach out to discuss. If a channel has not been meeting these goals after multiple coaching and advising sessions, or does not follow policy or best practice guidelines for usability and accessibility on an ongoing basis, we’ll ask to meet with your unit to discuss more significant recommendations such as closing an underperforming account or identifying if there are alternate methods for reaching your audience that would be more effective.
To Complete the account request process, please sign the following:
I recognize that a social media account requires ongoing management to be successful and involves time, training, and review to create a positive impression with our audiences. I agree to work toward meeting the goals set forth in our social media strategy as approved by the unit and UF Health Communications, and that the strategy guide will serve as an evaluation tool to measure the effectiveness of our channel as a communications tool. I understand that I will be responsible for meeting these metrics as the account manager.I am also responsible for following social media guidelines and best practices as outlined by UF Health Communications.