Metrics & Analytics
Web Services

Measuring Your Website’s Effectiveness

Maintaining an effective website is a continual process, much like cultivating a garden. Content needs to be pruned and shaped to meet the expectations of users and the institution. Analytic data on how your users use the site provide a crucial first step for planning an effective presentation.

Web Services measures the traffic and use of each of the sites using our WordPress themes. The collected data provides insights into how users use the site, how they get to the site, and what they search for while on the site. Measuring and reviewing that data helps to determine how navigation can be improved, what content most appeals to the audience, and where there might be barriers in the construction of the site to having the audience perform a task or get to key information.

What Can Web Services Do For You?

  • Review: Web Services examines usage logs for anomalies in traffic, and then provides interpretative reports to content providers as well as communications and administrative personnel that highlights the details, issues and recommendations.
  • Reporting: Web Services can review Analytics and site usage data for top-level sites within UF Health, and provide monthly executive summaries for top-level site activity. You will receive Google analytics data and key statistics along with recommendations on how to improve your overall site. We identify goals and focus on key page statistics to achieve those goals.
  • Consultation: Web Services provide consultation and training for individual content providers on how to access analytical data for custom reporting on their unit’s website.

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