Usability Testing

Usability looks at how easy it is for a user of your site to navigate your website and accomplish the goals that you have set for that site – find a health care provider, apply for admissions to your college, etc. Reviewing your site for usability issues and finding ways to address them is critical for a well-functional and effective web presence. Without it, your site runs the potential of being too difficult to use and people will leave the site.

Services

REAL-TIME

A/B Testing

Tests proposed site changes to current site to compare effectiveness.

ONLINE / IN-PERSON

Card Sorting

Used to test categorizations of content based on user preferences.

QUALITATIVE

Focus Groups

Used to gather audience insights as to site design, structure and content.

ON-PAGE

Heat Mapping

Used to review where users interact with the page and at what point abandon a page while scrolling.

USER TESTS

Paper Prototypes

Used to test interflows and use of the site prior to spending time in coding a digital version.

OPTIMIZATION

Site Review

Used to verify a site is complying with best practices prior to launch.

Q AND A

Surveys

Used to capture real-time user sentiment and reactions to using a site through.

Formal / Informal

Usability Testing

Used to observe user interactions and observations while using the website.

Usability Testing Plan

Are you interested in making usability testing a service line for your web office? We’re providing our Usability Testing planning document as a resource in doing just that!

For each of the services we are offering, the document outlines: what we test; why we test; the targets, goals, and outcomes of the test; the ROI in doing and the risks in not doing the test; and methodology, timetable, and resources needed for each test.