While social media is a great way to communicate with our patients, students, and communities, it requires a good deal of planning and resources to be successful in creating engaging content those audiences want to see.
Social media account representing UF Health have to be approved by UF Health Communications per UF policy. The following process will help to create a social media presence that will meet institution and audience goals and expectations.
Consult with UF Health Communications
- Review UF Health’s guidelines for Social Media accounts (PDF)
- Meet with your department’s communications specialist and the UF Health social team to discuss your needs and goals for social media. If your department does not have a communications representative, you can contact Web Services directly. We’ll be glad to meet with you and discuss how to best promote your content.
Complete a Social Media Strategy document
There’s a number of things to consider in starting a new account – what and when you will be posting; how that content meets business goals and mission; how often you will be active on the account to answer questions, and what resources will be devoted to building and maintaining the channel. Use our strategy planning document to help answer those questions (we’ll also ask you to send us a copy of that document in the next step).
Submit a request form
The Social Media Committee will review your request and will followup if they have any questions or concerns. After the committee makes its recommendation, the request is also reviewed by several senior communications leaders and then in presented to the Senior Vice President and Chief Communications Officer for approval. This approval process can take several weeks.