MailPoet is a helpful tool for connecting to the people interested in your programs,research, and department goals. In her presentation at Behind the Web, Lauren Irizarry showed us how to use Merge Tags to help quickly personalize newsletters to each subscriber. You may be interested in using Merge Tags, but there are a few things to learn about Subscriber Management before you get started which will help make it easier for you to personalize your newsletters with Merge Tags, as well as, make it simpler for your subscribers to manage their subscriptions themselves!
The road to better subscriber management:
- Allow your subscribers to opt-in or out of lists, as desired.
- Use Merge Tags to customize your newsletter.
- Prep for Merge Tags by importing subscriber information as custom fields.