Google+ took off like a rocket. It only took 16 days for the social media platform to reach 10,000,000 users. Now Google+ has launched pages for businesses, organizations, and institutes. What does this mean for the Academic Health Center?
Looking Under the Hood
Here we see the Google+ page for the University of Florida. As you can see, there are a number of features that are very similar to a Facebook page – you have a wall feed, a photo gallery, a video gallery, and an about page. There are, however, a few unique features to the application that departments and centers would want to take advantage of.
Google+ uses a concept called Circles for categorizing the followers for your page. As you post to Google+, you can choose to send a global message to all your circles or to specific circles only if the message you are sending is only applicable to a few audiences.
The new Google+ business pages create a few standard Circles for your use: Team Members, VIPs, Customers and Following. Departments and units might choose to create circles for audiences such as:
- Prospective Students
Google+ has a built in video conversation feature. Hangouts can be by invite only or open and can involve up to ten participants. This allows for your audience and your department or program to interact with people in a face-to-face interaction – all they will need is a video camera and microphone to participate. The video chat offers many possibilities for communication:
- Admission officers and prospective students, including international applicants
- Orientation sessions for incoming students
- Advisors and current students
- Professors with students and the public
- Q and A sessions about public health initiatives, services, and events with the general public
The Direct Connect feature allows people to find your business Google+ page by adding a + to the front of their Google search. In order to take advantage of the Direct Connect feature you have to connect your website to your Google+ page.
Issues to Keep in Mind
Currently Google+ business pages do not allow for multiple administrators. Google had acknowledges the need for this feature and it is scheduled to be deployed sometime in December.
UF’s Social Media Policy
A Google+ page falls under the UF Social Media policy. Before creating a page, a UF department must get authorization for an official university activity must come from the vice president with jurisdiction over one’s unit as well as the vice president for University Relations or his/her designee. Here’s the form for registering your account.
And, as always be aware of FERPA and HIPAA regulations and post accordingly.
Examples in Higher Education
Mashable has a terrific photo gallery of 16 universities that jumped onto the Google + Page quickly. While some of the sites have been built primarily as an admissions and recruiting tool, other have been built primarily as a school spirit tool more in line with bringing content to current students and alumni. As pages progress, expect to see specific targeted admissions pages and individual pages for colleges, departments, centers.