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Social Media

Why community engagement matters

Everyone who uses social media has heard it before: “Don’t read the comments.” Comment sections on Facebook, Twitter, Instagram and Reddit, among many other platforms, are notorious for enabling vicious arguments and disseminating misinformation. Comment threads can grow like wildfire and it can seem impossible to differentiate between genuine…

Inclusion Matters: Making Social Media More Accessible

At the January Social Media Lunch & Learn, UF Health began rolling out guidelines around accessibility to ensure content shared from UF Health and UF Health-affiliated social media channels is accessible to all members of our communities, especially those living with disabilities. The goal is to ensure everything that we…

Getting started with editorial calendars

We’ve all been on the fast, reactionary side of social media. An email comes in with content to post, we get tagged in a tweet, a news story gets released. All of this content can get overwhelming awfully quick! But what if there was an easy way, we could organize…

You can never be too prepared

At her previous university, Erika had hundreds of social accounts managed by different people. To navigate crisis communications and create a consistent voice and tone in responses she created this helpful response chart.