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Social Media

Inclusion Matters: Making Social Media More Accessible

At the January Social Media Lunch & Learn, UF Health began rolling out guidelines around accessibility to ensure content shared from UF Health and UF Health-affiliated social media channels is accessible to all members of our communities, especially those living with disabilities. The goal is to ensure everything that we…

Getting started with editorial calendars

We’ve all been on the fast, reactionary side of social media. An email comes in with content to post, we get tagged in a tweet, a news story gets released. All of this content can get overwhelming awfully quick! But what if there was an easy way, we could organize…

You can never be too prepared

At her previous university, Erika had hundreds of social accounts managed by different people. To navigate crisis communications and create a consistent voice and tone in responses she created this helpful response chart.