Branding

UF&Shands is now University of Florida Health. The name UF Health represents the combined resources of the University of Florida Health Science Center and Shands health care system. It stands for the shared professional expertise and personal commitment of our 22,000-plus faculty and staff who work daily to improve…

As marketers and communicators, we go to where the audiences are online to deliver and receive messages. Today, that is Facebook. With over 500 million users and a daily usage that surpasses that of Google, using Facebook as a communications channel by any large business or institution…